After studying marketing communications at Radboud University in Nijmegen, I gained experience at various advertising agencies at home and abroad. I have had the privilege of working in the Netherlands, Germany and the US. During this time, I developed campaigns for various disciplines such as services, consumer products and durable goods. In 2013, I switched to client side and gained experience in the food industry and Business to Business. In these roles, as marketing manager, I was responsible for the entire communication mix including creation and rollout of a new corporate identity, offline and online advertising, PR, website, social media, SEO, SEA, inbound and outbound marketing.
I have also taught various marketing courses at Wittenborg University for Applied Science.