Good command of the German language is, of course, a good start. But you can find someone for that, too. But how best to do business in the border region? What is the way to approach a German customer? What are the best channels to reach this customer? Does LinkedIn work in Germany or better Xing? What is the best tone-of-voice to put it in a good English word? Or is it best to dress in Germany?
IMMERSE YOURSELF IN YOUR PROSPECT
In short, there are a lot of things to consider if you want to do business in Germany. How can you make those more likely to succeed in Germany? One possibility is a visit to the Niederländisch-Deutscher Business Club. But there are many more possibilities.
WHICH SOCIAL MEDIA TO USE?
The use of social media to reach your prospect depends on the type of business. Many companies still use Xing, the German equivalent of LinkedIn. Internationally oriented companies will be found more on LinkedIn.
But using the Internet is somewhat less common in Germany than in the Netherlands anyway. So even for ad use, print is often still more read as websites.
Important for a German company is building a relationship. You have to build trust. You can forget the Dutch way of making a deal in a meeting. Even if it is so obvious. Take time to build a relationship. Once the relationship is established, you quickly have a customer for life.
Want to talk about how best to go about it? Contact me and we’ll map out the possibilities. A small investment for success in the neighboring country.